14

December

Budgens Fresh Produce Retailer of the Year 2011

We are proud to announce that Budgens has once again been voted Fresh Produce Retailer of the Year for 2011.

The entry criteria covered the following:

A clear strategy for developing sales and offer in fresh produce
Strong relationships with growers and suppliers to achieve corporate objectives
Superior quality of in-store staff
Training initiatives introduced in the category
In-store theatre and cross merchandising with other categories
Range innovation
Differentiation from the competition and examples of how this has been developed over the past 12 months
Key challenges facing the sector and how the company has responded to these
How the Fresh Produce Retailer of the Year award would be promoted should the company win.