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Budgens has launched its English tomato season six weeks ahead of usual with deliveries of classic round English tomatoes (Encore variety) 4-pack and on-the-vine 400g packs of Elegance tomatoes to all Budgens stores.
Says Kenton Burchell, Budgens head of trading operations: "Good light levels earlier in the year have meant that this year´s English tomato crop has started early and we anticipate an extended season, through to October. Once again we will be supporting English growers with our commitment to being ‘famous for fresh’, with our English tomatoes coming from our supplier partner IVG White growers in Evesham, who we´ve been supporting for the last 20 years."
The new season English tomatoes have kicked off on promotion with 50p off packs for the on-the-vine English Elegance tomatoes selling at £2.29 RSP (400g) and classic round English tomatoes selling at £1.49 RSP (4 pack moving to £1 from 19 April).
Budgens´ English tomato season will continue with five other lines being added to the range as the season progresses: loose on-the-vine Elegance tomatoes, sweet cherry vine Piccolo tomatoes, baby plum loose tomatoes, cocktail on-the-vine loose tomatoes and loose on-the-vine tomatoes. All Budgens English tomatoes will be on promotion at some point throughout the summer.
And Budgens´ commitment to supporting British growers means that Budgens will once again be supporting British Tomato Week (21-27 May) with dedicated point-of-sale for retailers and sampling opportunities in store for Budgens shoppers to try the variety of English tomatoes available this year.